This course provides an in-depth exploration of strategic management concepts, tools, and frameworks to help learners develop the analytical and decision-making skills needed for managing organizations effectively in dynamic environments. By the end of the course, students will be able to critically evaluate the effectiveness of various strategic frameworks, design and implement strategic plans, and assess competitive advantages in real-world scenarios. The course emphasizes current research and trends, encouraging students to engage with recent case studies and industry professionals. Learners will apply key analytical tools such as PESTEL analysis, Porter’s Five Forces, VRIO framework, and value chain analysis to evaluate firm performance and strategic positioning. Collaborative projects will enhance critical thinking and communication skills, while a focus on innovation will encourage creative problem-solving. Assessment methods, including projects, presentations, and examinations, will provide comprehensive feedback to support student development.
This course presents and explores the key concepts and theories of international business. It begins with a brief discussion of international business with a focus on globalization. Topics such as cultural, political, social, and economic factors influencing international business decisions along with theories of international trade and foreign direct investment will be covered. The students will be encouraged to review, and learn about, international firm strategies including their foreign entry modes. It will also deliberate on the role of international cooperation in promoting international business. By the end of this course, students will have a better understanding and the ability to analyze the various aspects of international business environment and operation.
This course is designed to provide an evidence-based approach to the understanding and practice of managing innovation. Managing innovation requires skills and knowledge which are significantly different to the standard management toolkit and experience. Most management training is aimed to maintain stability, while innovation by its virtue stimulates change. This course promotes an integrated approach to develop innovation strategy: search, select, implement, and capture the benefits of innovation. It hence deals with interactions between changes in markets, technology and organization. Concepts covered include principles of intellectual property, patents, technology transfer, etc.
Project management is the application of knowledge, skills, tools, and techniques to project activities to meet specific goals within designated constraints, primarily scope, time, and budget. It involves leading teams, managing resources, and mitigating risks to deliver value. Key approaches include predictive (traditional), adaptive (agile), and hybrid models.